Primers have been gaining in popularity lately. It seems like every brand is coming out with a primer, if not an entire line of primers. BB creams are also a new trend gaining popularity in Western countries, though they’ve existed in Asian countries for a long time. Tarte seems to have combined these two ideas to come up with the BB Tinted Treatment 12-Hour Primer.
Tarte markets their BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen as having multiple benefits – sort of an all-in-one product. Their “powerfully pure” formula, containing “skinvigorating ingredients” like diamond powder, mineral pigments, plant extracts, and lipoamino acids, is supposed to function as all of the following products.
- healthy treatment
- 12-hour primer
- buildable coverage
- oil-free moisturizer
- pore minimizer
- skin brightener
- chemical-free sun protector
This unique treatment primer claims to go above and beyond what a primer can do, to banish skin imperfections. It can be worn alone or used as a primer beneath foundation to enhance coverage. In both uses, Tarte recommends dispensing a small amount onto the back of your hand, then using a foundation brush or fingertips to lightly dab the product onto your face and gently blend.
Tarte packaged their primer in an ecologically conscious squeeze-tube with a twist-off cap, similar to their other primers.
Active Ingredients: titanium dioxide 4.55%, zinc oxide 3.50%
Fair Inactive Ingredients: Cyclopentasiloxane, isododecane, mica, polysilicone-11, polymethylsilsesquioxane, hexyl laurate, PEG-10 dimethicone, polyglyceryl-4 isostearate, stearic acid, cetyl PEG/PPG-10/1 dimethicone, alumina, triethoxycaprylylsilane, dipalmitoyl hydroxyproline, diamond powder, iron oxides.
I really enjoy this product. It feels a lot like Hourglass’s cult favorite primer; it glides on smoothly and almost has a slippery yet somehow matte feel to it. It’s comfortable to wear; and for me, that’s always important with complexion products.
The squeeze-tube packaging is great. The opening is small enough that you have plenty of control over how much product you dispense, but the tube-style packaging makes it easy to dispense. I prefer to apply the product by gently smoothing a small amount over my entire face with my fingers.
There are a few claims, however, that I’m not so sure about. First, it is only a treatment or skincare product in that it contains a sun protection factor, SPF, of 30 – the other features are cosmetic. If this product functioned as a moisturizer, that would be more skincare related than cosmetic, but to me, this product isn’t really moisturizing. It certainly doesn’t dry my skin, but it feels like a primer to me, not a moisturizer.
When I first saw how sheer this product is, I was certain it wouldn’t have any coverage at all, but I’m happy to say I was wrong. The before and after pictures below show a decent amount of coverage, considering this is just the primer step. Even though I’m impressed with the amount of coverage provided, it certainly didn’t “banish” my skin imperfections. I’m also impressed with how well this product extended the life of my primer, minimized the appearance of large pores, and had an overall brightening effect. If I was having a good skin day, I could see wearing just this BB primer and some concealer.
As a primer, Tarte’s BB Tinted Treatment 12-Hour Primer rocks my socks. It’s great. It extends the wear of my foundation, helps prevent the oils from my skin from breaking down my makeup, and creates a nice, smooth canvas for applying my foundation. It does a good job of minimizing pores, has a subtle brightening effect, and provides SPF 30 protection. As a stand alone product, it certainly won’t perfect skin, but definitely provides some coverage. The tube contains 30 ml of product for $34 making the price comparable to other mid-range and high end primer products.
~ Fairly Girly