Product Review: Wet n Wild CoverAll® Cream Foundation and Pressed Powder

WnW CoverAll4

In recent years, drugstore cosmetics companies have been improving and becoming competitive in quality with high-end products, regardless of price. Wet n Wild is one of my favorites. They don’t use animal testing and they have a great price and excellent quality. I’ve long since loved their eyeshadow, blush, and bronzer products, but the new CoverAll® Cream Foundation and Pressed Powder are the first of their complexion products I’ve tried.

*click here to see before and after pictures showing the foundation’s coverage*

The Product

WnW CoverAll1
The cream foundation comes in a plastic tube with a twist off lid and rather large opening. There’s no bulk here, which makes it great for tossing into your purse. Most of the tube is clear so you can get a good idea of the shade inside. According to the Wet n Wild website, their cream foundation “glides on weightlessly for sheer-to-medium coverage that’s never heavy, chalky, or dull.” They claim it “evens out flaws with a sliky, semi-matte finish that lets your skin’s natural luminescence shine through.” It also contains SPF 15.

The back of the tube indicates that the product provides the following:

All day wear
Medium-to-full coverage
Lightweight, satin-matte finish
VisiBright™ complex reduces the appearance of wrinkles and rejuvenates skin

Ingredients: Water/Eau, Cyclopentasiloxane, Isododecane, Talc, Butylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Phenyl Trimethicone, PEG/PPG-18/18 Dimethicone, Dimethicone, Hexyl Laurate, Polyglyceryl-4 Isostearate, Propylene Carbonate, Silica, DImethicone Crosspolymer, Disteardimonium Hectorite, Magnesium Aluminum Silicate, Sodium Chloride, Lecithin, Chlorphenesin, 3-0-Ethyl Ascorbic Acid, Bisabolol, Dimethicone/Vinyl Dimethicone Crosspolymer, Propylene Glycol Stearate, Dipotassium Glycyrrhizate, Tocopheryl Acetate, Tetrahexyldecyl Ascorbate, Polysorbate 20, Propylene Glycol Laurate, Dimethiconol, Sorbitan Laurate, Methylisothiazolinone, Titanium Dioxide/CI 77891, Iron Oxides/CI 77491, CI 77492, CI 77499 0812

The coordinating CoverAll® Pressed Powder is housed in a slim, plastic, sturdy, rectangular compact with a small rectangular sponge applicator inside, but no mirror. Wet n Wild touts this pressed powder as  an “airy, silky-smooth formula” that “creates a polished finish for a radiant look that lasts with micro-powders that adhere weightlessly to the skin with no fallout.” They also cliam “VisiBright™ Technology leaves the skin perfected and hydrated,” and note this powder is best when used with CoverAll® Cream Foundation.

The back of the compact indicates the following:

All day wear
Radiant, weightless finish
VisiBright™ complex reduces the appearance of wrinkles and rejuvenates skin

Ingredients: Talc, Mica, Nylon-12, Boron Nitride, Phenyl Trimethicone, Magnesium Stearate, Caprylyl Glycol, Alumina, Bisabolol, Caprylhydroxamic Acid, Glycerine, Tetrahexyldecyl Ascorbate, [+/- (MAY CONTAIN): Iron Oxides/CI 77491, CI 77492, CI 77499, Carmine/CI 75470] 0812

The Review

WnW CoverAll13
I love having thicker cream foundations in plastic tubes, there’s no bulky packaging so they fit easily in my purse or makeup bag and there’s no glass to break. This foundation has about the texture of a very thick moisturizer – it’s a wonderful, creamy texture that glides on smoothly and blends effortlessly, but doesn’t contain any mineral oil, yay!

The packaging calls this foundation medium-to-full coverage, but the website calls it sheer-to-medium. To me, it seems to be solid medium coverage. I can pat it on in a more concentrated manner in places where I need additional coverage and it works well – not quite what a concealer would do, but it feels so smooth and weightless, I would rather have slightly less coverage and skip concealer. However, if you have extensive redness or acne that needs to be covered, this is not a full coverage foundation, you will need to do some concealing. It can also be applied very sheer using a wet sponge and look completely natural.

This foundation has a wonderful, skin-like, satin finish. I didn’t feel like I needed to use a powder to set it, but it didn’t seem dry at all. If you have very oily skin, you may want to set with powder. It remained wet enough for long enough that I could blend it well, but it also didn’t take forever to set.

CoverAll® Cream Foundation also had respectable lasting power. It started to show some signs of wear after 6-8 hours and didn’t start to really break down until after 10-12 hours of wear.

The coordinating CoverAll® Pressed Powder is a decent product, but just doesn’t really stand out for me. The packaging is slim and sturdy; however, there’s no mirror, which is a real downer since powder is usually my touch-up product of choice and with no mirror in the compact, I have to make sure I have a separate one with me and try to maneuver holding both the mirror and the powder while touching up.

Also, what’s with the teeny tiny little rectangle sponge? Seriously? I’m supposed to use this to powder my entire face? Uhhh… ooookay. I gave it a shot in the spirit of using what they provided – I ended up with quite a lot of product on my face and it wasn’t even at all so I blended it out with a brush and it was okay.

When I was at the store, the 823B Light shade was the lightest one they had and it’s WAY too dark for me. I kinda looked like an oompa loompa after that disastrous sponge application. Despite how orange this powder made me look, it really doesn’t have much in the way of coverage, which is fair – it’s meant to be a pressed setting powder, not a stand-alone powder foundation.

Aside from the shade match issue and the applicator issue, the powder itself is reasonably finely milled and not too powdery, but just isn’t really outstanding in any way. Used lightly just to set the CoverAll® foundation, it’s adequate.

The Skinny

I’m very impressed with the CoverAll® Cream Foundation, really really impressed. It’s a great product at an unbeatable price. I love the packaging, the texture, the finish, the coverage, the feel, the lasting power, I just love it. And, at $4.49 for 1 oz (depending on where you shop), my wallet loves it too! The most comparable high-end product I have is Laura Mercier Silk Creme Foundation, which is $43 for 1.18 oz.

The CoverAll® Pressed Powder isn’t as impressive as the cream foundation, but it’s a respectable product aside from the lack of a mirror and ridiculous applicator. At $3.49, depending on where you shop, for 7.5 g of product, it’s a decent buy.

Are you going to try Wet n Wild’s new complexion products? Have you already tried them? Let me know what you think in the comments below!

The Pictures

WnW CoverAll3WnW CoverAll5WnW CoverAll7WnW CoverAll8WnW CoverAll10WnW CoverAll2WnW CoverAll6WnW CoverAll11WnW CoverAll12

WetnWild Coverall Cream Foundation Coverage3~ Fairly Girly

Leave a Reply